Pascal Pfohl

Streetwear that takes cut, material and print equally seriously: designed along the golden ratio, made with certified partners across Europe. The brand film is a manifesto shot on 16 mm, because a label built on craft shouldn't look digitally smooth.

role — founder · creative direction · concept · product design · script · direction

DOP

Johan Munsberg

· Gaffer

Fabian Pfriem

· Models

Kimbo Tran, Yami

· Voice

Grace Rodericks

· Editor

Leon Seibl

· Grading

Anton Fleischhacker

· Soundtrack

Niklas Fischer

· Title design

Thomas Müller

· Film scan

CineLab London

To reach isolated Uber Eats couriers, Freundliche Grüsse registered a Zurich restaurant on the app for syndicom, and every order brought a rider to labour rights experts. Filmed undercover with real couriers, the film stays documentary and close to the people, its rhythm following the rush of the action.

role — direction · visual concept · camera · edit · motion design · storytelling · sound direction

Idea

Samuel Textor, Pascal Deville

· Script

Samuel Textor

· Producer

Pascal Duschletta

· Account

Damian Del Fabbro

· Art direction (static)

Kevin Zysset

· Grading

Lukas Schaller

· Sound

UKO Zürich

· Agency

Freundliche Grüsse

· Client

syndicom

Not crime, but everyday moments where the police help: a threat, a missing mother, a cycling accident. Film and photo share one perspective: a slightly low camera that keeps the people affected at the centre, not the police.

role — visual concept (film + photo) · camera · photography · edit · motion design

Art direction (static)

Laura Leuenberger

· Light

Kevin Ciotta

· Grading

Anton Fleischhacker

· Agency

Freundliche Grüsse

· Client

Kantonspolizei Bern

WOZ placed part of its current issue as an interactive banner on zeit.de and spiegel.de: journalism inside other people's news. The case film turns it into a world of paper, gritty stop-motion and cut-outs, analogue in texture, digital in pace.

role — direction · look · motion design · edit · sound (case film)

award — campaign: Gold, Best of Swiss Web 2025, Creativity

Script

Samuel Textor

· Agency

Freundliche Grüsse

· Client

WOZ Die Wochenzeitung

ewz and EKZ were looking for career changers to become grid electricians, social-first. A snorricam strapped to real employees at real sites keeps the view on the person, not the job, while motion and UI sounds speak the language of the feed.

role — film concept · camera · edit · motion design · sound design

award — ewz and EKZ won the Swiss HR Award 2025, «Talente finden», for the programme and campaign

Copy/concept

Julian Riegel, David Elmiger, Kevin Zysset

· Art direction (static)

Laura Leuenberger, Seraina Meier

· 3D

Roli Deluxe

· Account

Damian Del Fabbro, Sandro Matter

· Agency

Freundliche Grüsse

· Clients

ewz, EKZ

Six job profiles for the Swiss Paraplegic Group, each built from half a day with one protagonist and a single interview. Documentary and unstaged, showing people with real lives, not job titles.

role — interview concept · camera · edit · motion design

Interviews

Kathy Känzig, Pascal Deville

· Producers

Pascal Duschletta, Kathy Känzig

· Light

Kevin Ciotta, Nico Drechsel

· Grading

Anton Fleischhacker

· Art direction (static)

Kevin Zysset

· Agency

Freundliche Grüsse

· Client

Schweizer Paraplegiker-Stiftung

Mawave turns brands into social content, but its own channels had no production behind them. What followed: an in-house studio with equipment, a rental system and team training, and one visual language across the agency's TikTok, Instagram and LinkedIn, its case films and the personal brand of founder Jason Modemann.

role — production setup · visual concept · format development · camera · edit

Agency

Mawave Marketing GmbH, Munich

Two years of concept-to-final-edit production, with AI-supported workflows built in. More from that time:

role — concept · camera · edit · motion design · ai-supported production

A collection of analog photography and personal creative projects — work made for the love of it.